JuiceUP, the leading fully integrated end-to-end EV charging management cloud solution with contactless payment capabilities, is committed to transforming Malaysia’s EV charging experience with its seamless open payment solution system, an innovation by the company and the first of its kind in the country.
To advance the accessibility and convenience of EV charging nationwide, the launch also reveals strategic partnerships with industry leaders in EV, finance and payment solutions, renewable energy, and IoT.
The event was officiated by Dato’ Sri Haji Fadillah bin Haji Yusof, Deputy Prime Minister and Minister of Energy Transition and Water Transformation.
Leveraging its expertise as a leading Software as a Service (SaaS) provider specializing in EV charging infrastructure management for Charge Point Operators (CPOs), the open payment solution system offers a universal solution that supports a variety of widely accepted payment methods.
This allows users to effortlessly pay and charge their EVs with ultimate convenience at any charging network, without the need for specific applications or subscriptions.
Harnessing the collective and robust expertise of key industry leaders in the EV, energy, banking, and finance sectors, JuiceUP is poised to scale the frictionless EV payment solution coupled with a robust Chargepoint Management System (CPMS) nationwide.
This will simplify the charging experience and drive forward the Malaysian Government’s ambition to boost local EV adoption. Esteemed industry partners include Visa, CIMB, Bank Islam, Bank Muamalat, PaidChain, CUCUK, JusEV, TNB Electron, EVPower, Gading Kencana, Malakoff, TELD, VSD Automation, Sinexcel, Reactive Energy, and My Evolution.
“As more car manufacturers introduce affordable EVs, it is crucial that our charging/payment infrastructures and consistent user experience keep pace with the growing demands. We believe that innovation is a core driving force to bridge this gap, and working closely with stakeholders in the EV ecosystem is key to accelerating this vision into reality.
“Our easy, fast, and frictionless ‘Tap and Juice-up’ open payment solution system is currently fully operational in key cities, and we anticipate covering 80% of the charging networks across Malaysia by 2025,” said Benson Lim, CEO of JuiceUP.
“EVs are gaining popularity in Malaysia, and drivers need quick and easy charging and payment options. Visa, a world leader in digital payments, supports green transportation growth with our innovative solutions.
“We offer a fast, convenient, and secure way for EV drivers to pay by simply tapping their debit or credit card. We are excited to partner with JuiceUP to enhance the payment experience for EV drivers in Malaysia, aligning with our mission to connect the world through the most reliable and secure payment network,” said Brandon Louie, Head of Merchant Sales & Acquiring, Regional SEA of Visa.
“It is my sincere hope to see all stakeholders, including industry leaders, financial institutions, renewable energy experts, and business owners, come together to build an enabling environment for the EV sector. By leveraging each other’s expertise, we can create a strong and interconnected experience that continuously meets the growing demands of EV users. I am confident JuiceUP can be a relevant player in the electric mobility ecosystem, significantly supporting our agenda of nationwide EV adoption and driving Malaysia’s energy transition agenda,” said Fadillah.
