Stellantis, a global automotive giant renowned for its iconic brands like Peugeot, Citroën, Ram, Maserati, Alfa Romeo, and Jeep®, has disclosed its ambitious roadmap for the ASEAN region, emphasizing a bold push toward electrification. The company is set to introduce its cutting-edge STLA Medium platform, a globally acclaimed Battery Electric Vehicle (BEV) platform, boasting a remarkable range of 700 kilometers and unparalleled energy efficiency.
In line with Stellantis’ commitment to sustainability and its Dare Forward 2030 strategy, the company is investing over RM2 billion (€400 million) to bring the STLA Medium platform to the ASEAN market. This significant investment will enable Stellantis to manufacture multi-energy vehicles, including BEVs, Internal Combustion Engine (ICE) vehicles, and Mild Hybrid Electric Vehicles (MHEVs) within the ASEAN region, fostering local sourcing opportunities worth over RM5 billion (€990 million) over the next four years.
The company’s focus extends beyond manufacturing, as Stellantis aims to pioneer the electrification shift in the ASEAN markets, leading to the establishment of a local electrification ecosystem. This ecosystem could potentially encompass the assembly of battery packs locally, creating new employment opportunities, stimulating local businesses, and positively impacting the regional economy.
Daniel Gonzalez, Chief Operating Officer for ASEAN & General Distributors at Stellantis, highlighted the company’s dedication to innovation and electrification in the ASEAN region. He emphasized the immense potential Electric Vehicles (EVs) hold in the region and Stellantis’ aspiration to develop vehicles tailored to the specific needs of the local consumers.
Stellantis has strategically partnered with the Indonesian government and key stakeholders, including its business partner Indomobil Group, to initiate local assembly of Citroën electric vehicles in 2024. Additionally, the company has joined an international consortium working on a “Responsible Green Electric Vehicle ecosystem” in Indonesia, aligning its initiatives with the nation’s sustainable mobility goals.
Stellantis’ presence in the ASEAN region has been reinforced through its 2021 acquisition of the Gurun plant in Kedah and the establishment of its India and Asia Pacific Regional Headquarters in Kuala Lumpur. As part of its “Built in ASEAN for ASEAN” strategy, the Gurun plant is being evaluated as a potential hub for manufacturing battery electric vehicles (BEVs) catering to both domestic and export markets in ASEAN.
Furthermore, Stellantis is investing in skill development through the establishment of a Regional Training Academy and Centre, enhancing competencies in Product, Commercial, and After-sales services. Collaborations with local companies are also underway to innovate and develop new mobility solutions tailored for the ASEAN market.
Within the context of Stellantis’ global success, achieved through a commercial presence in 130 markets and net revenues exceeding €180 billion in 2022, the company is steadfast in its commitment to driving the adoption of Battery Electric Vehicles (BEVs) in the ASEAN region. With an ambitious portfolio encompassing upper mainstream European brands, global SUVs, American icons, and luxury marques, Stellantis aims to introduce over 75 BEVs and achieve an annual global BEV sales target of 5 million vehicles by 2030, solidifying its position as a leader in the electric mobility revolution.